Meet the experts of M.M.M. project - Kevin Kleinmann

NEWS | 25-03-2021
The recruitment process to the international educational and artistic program Music.Multimedia.Management is still going on. Today we would like to present the first of our experts - Kevin Kleinmann, who will provide the participants of the project with some knowledge in the field of audience development

What is M.M.M.?

Music.Multimedia.Management. is a two-year MMM program which is supposed develop the competences of specialists in the international cultural sector.

Starting with the free on-line courses scheduled for May-June 2021, the selected candidates will have the opportunity to participate in a 2-week internship at the project partners' premises, and then qualify for a two-month paid internship in Poland or Norway.

Each module of the program consists of a series of webinars and lectures conducted in English by a wide group of experts from around the world. The list of modules is varied and includes: audience development, music education, impresario, team management, art curation, sound (design and engineering), and light and multimedia

Audience Development

The introduction to each of the areas is a module devoted to audience development, so as to make the participants more sensitive to the preferences of diverse audiences and the importance of actively involving the public throughout the entire cycle of programming and implementing projects in cultural institutions. This particular module aims to build a community and its identity, providing a common space for the exchange of opinions and experiences and reducing social alienation and its consequences.

Meet the tutor - Kevin Kleinmann

Kevin Kleinmann has devoted his entire career to working in the international music sector. He has held managerial positions such as: CBS Records / Sony (Vice President), Philips Classics (International Vice President), PolyGram Classique, France (Managing Director), Deutsche Grammophon (Interim President) and PolyGram / Universal Music International (Senior Vice President).

He is responsible for the development of the Music & Arts Management program at the University of Paris, where he has been lecturing since 1997. He is also an advisor and consultant in the field of marketing and development for many international companies, foundations, artists, orchestras and institutions.

See the full list of our experts at

Apply to the project

Apply for the programme here:


Registered people will have access to an introductory masterclass introducing the subject of each module and introducing tutors.

The second stage of recruitment will take place from April 1 to May 5, in which you will be able to choose the module you are interested in

More on :

Music.Multimedia.Management project. co-financed by the EEA Financial Mechanism and the Ministry of Culture, National Heritage and Sport.

We work together for a green, competitive and inclusive Europe.


August 2021
04AUGwd, 14:00
04AUGwd, 15:00
04AUGwd, 19:00
Galeria Poziom 4.Strategie gestu vernissage
06AUGfr, 14:00
06AUGfr, 15:00
06AUGfr, 19:00
ESPRESSIVO | LiveFilharmoniaASAF | Silent Prayernowość VOD
07AUGsa, 21:00
SOUNDLAB | Filharmonia Szczecin OnlineWeiss Video Orchestra I Part 3free online premiere
12AUGth, 14:00
12AUGth, 15:00
12AUGth, 19:00
ESPRESSIVOSzczecin Philharmonic Big Band & Guestsconcert with audience
15AUGsn, 19:00
MISTERIOSO | Filharmonia Szczecin OnlineFilharmonicy kameralnie | Wersy Jana Twardowskiegofree online premiere
17AUGtu, 14:00
17AUGtu, 15:00
20AUGfr, 14:00
20AUGfr, 15:00
20AUGfr, 20:00
SOUNDLAB | LiveFilharmoniaChamber techno paradenowość VOD
27AUGfr, 14:00
27AUGfr, 15:00
September 2021
03SEPfr, 14:00
03SEPfr, 15:00
17SEPfr, 14:00
17SEPfr, 15:00
COOKIESIn order to make it easier for you to use, and also for statistical purposes, we use cookies. If you do not block cookies, it means that you agree to use them and store them in your device’s memory. You may manage your cookies by changing the settings of your browser.
Privacy Policy | Privacy policy | I AGREE